Social Media Work
Examples of social media content made for Verto Education and mock UGC content.



Why this content?
Why did it work?
This content was made for Verto Education through their Trailblazer internship in Spring of 2023. This content was aimed at high school and early college students to show alternative options to the traditional higher education route. Using trends of the time, I made short-form content that would resonate with the target demographic, while showcasing the services the company offered as well as the personal experiences gained by joining the programs available.
This content worked as it showed a personal point of view of the educational and personal experiences of the program. Creating multiple forms of content and advocating for the program allowed me to be a point of contact for prospective students. Researching current trends and the popular style of content created videos that worked with algorithms. Showing bits and pieces interested audiences, kept them engaged, and pushed them to ask questions, garnering higher engagement.